E-commerce is becoming increasingly important for salon businesses because it allows you to reach a wider audience and sell your products and services beyond the physical location of your salon. With an online store, salons can offer convenience to customers who prefer to shop or book appointments from the comfort of their own home, which also opens opportunities for salons to attract customers from different geographical areas. E-commerce can also help increase sales as it provides access to a 24/7 shopping platform that is not restricted by business hours or holidays.

By incorporating e-commerce into your business model, salons can enhance customer experience, generate additional revenue streams, and remain competitive in an ever-changing market. In this blog post, we’re going to give you some insider tips & tricks to ensure you are optimizing your salon’s e-commerce platform to it’s full potential.

TIPS TO OPTIMIZE YOUR SALON’S E-COMMERCE PLATFORM

1. Start by optimizing your website for a great user experience.

A successful e-commerce depends on how easy it is for customers to find what they are looking for, browse and make purchases. Ensure that your website has a simple navigation system, clear product categories, high-quality images and descriptions, and straightforward checkout process. It is also super important to make sure your site is mobile friendly for easy shopping from any device.

2. Use social media marketing to reach more people.

Social media platforms such as Facebook, Instagram, TikTok, and LinkedIn offer an excellent opportunity to reach potential customers who might not have come across your online store otherwise. You can use paid advertising or organic posts to engage with potential buyers directly.

3. Provide exceptional online customer service.

Positive customer experiences can make all the difference when it comes to running a successful e-commerce salon business. Make sure you respond promptly and professionally to any inquiries or complaints from customers via email, phone calls or chatbots. Offer multiple payment options including debit/credit cards, PayPal etc., provide free shipping on orders over a certain amount or give exclusive discounts for repeat customers. You could also add FAQ pages to help customers get answers to common questions quickly.

Following all of these steps is important for creating a great online shopping experience, but none of it really matters if you are not keeping your salon’s e-commerce platform up to date and relevant. It’s important to look at your online shop as an extension of your entire operation—not just as a side thing that generates some extra income. We recommend designating someone, whether it’s yourself as the owner or perhaps a salon manager or a trusted staff member, to be the main go-to and the one responsible for maintaining your e-commerce platform. In order to have a successful online shop, you need to take it as seriously as the retail on your shelf, so having a dedicated person specifically taking care of e-commerce customers will ensure a great guest experience as well as keep everything organized in the back end of things. That individual should also focus on regularly talking about and promoting your online store. It’s one thing to have an online store. It’s a totally other thing (and more important) to have a communication plan around promoting it if you want it to actually generate any sales. This is where salons too often miss the boat.

If you don’t even have a solid website presence yet, you need to start there. Walk before you run. Our partner at Salon S.O.S offers super affordable and professional website services specifically for our industry! They build AND maintain your website to make sure it enhances the client experience and drives sales. Click HERE to learn more about it!

TRICKS FOR INCREASING YOUR SALON’S
E-COMMERCE SALES

1. Offer limited-time promotions.

Customers love a good deal, so offer them limited-time discounts or sales to create a sense of urgency and encourage them to make a purchase. You can also use this tactic to clear out excess inventory or promote new products.

2. Personalize the shopping experience.

Use data and customer behavior insights to personalize the shopping experience for each individual user. This can include targeted product recommendations, personalized email campaigns, and retargeting ads based on their browsing history.

3. Simplify the checkout process.

Make it as easy as possible for customers to complete their purchase by streamlining the checkout process. Reduce the number of steps involved, offer multiple payment options, and optimize your website for mobile devices so users can shop on-the-go. Additionally, consider offering free shipping or other incentives to motivate customers to complete their purchase.

4. Offer custom discount codes for your team and salon ambassadors or influencers.

This incentivizes your salon staff to promote retail sales online as it would go towards their retail commission, and you may offer additional compensation to salon ambassadors if their followers use their discount code. This allows your salon’s e-commerce to be seen by a new demographic of followers that may not have known about your salon or online shop otherwise!

For more of a deep dive on how to get your salon’s e-commerce platform kickstarted, check out this blog!

CONCLUSION

Offering e-commerce in 2023 is not just an option but a necessity for businesses to stay competitive and relevant. With the increasing trend of online shopping, customers expect easy access to products and services from anywhere at any time. E-commerce provides that convenience, allowing businesses of all types to reach a wider audience and increase sales.

It also enables salons to collect data on customer behavior and preferences, which can be used to personalize marketing strategies and improve customer satisfaction. Finally, e-commerce eliminates geographical limitations, enabling your salon business to expand your reach beyond local markets. Therefore, it is crucial for businesses to adapt to the changing times by embracing e-commerce as an integral part of their salon’s business strategy!

If you’re ready to incorporate e-commerce into your salon’s digital marketing strategy, S.O.S has got you covered. Click HERE to learn about our easy-to-use E-Commerce platform!

If you want more great digital marketing tips or support for your salon business delivered straight to your inbox, sign up for the Salon S.O.S. VIP list here www.salonsos.ca/salon-digital-tips-vip. You can also check out their free digital marketing academy at www.salonsos.ca/digital-marketing-academy

Hello, Fabulous Salon Owners!

Are you ready to dive into 2024 with a bang? Let’s leave the whirlwind of 2023 behind and focus on crafting a year filled with growth, success, and sparkling salon promotions! With careful planning and strategic execution, you can boost your brand, attract new customers, and ensure client retention like never before. Let’s explore some innovative salon promotional ideas and dive into the importance of a well-structured salon promotional calendar for the year ahead.

At Icon, we specialize in hair salon marketing ideas that resonate with your clientele. Each of our bi-monthly digital catalogues is brimming withoffers to create creative salon promotions and salon advertising ideas. Our bi-monthly salon promotion ideas emails are packed with salon signs, social graphics, and links to deals that enhance the financial success of each promotion. These promotions are designed to grow your clientele, encourage add-on services, and increase purchases at checkout. If you’re an Icon Account holder and haven’t received these emails, please sign up right here on this page. 👉 Wait for the pop-up to subscribe.

Now, let’s get into the nitty-gritty of salon marketing plan and salon promotional calendar:

1) Develop a Salon Promotional Calendar
Creating a salon marketing calendar is crucial. It’s your roadmap to:
• Implement service promotions during quieter times.
• Launch at least 6 Retail Promotions lasting 6 weeks, providing attractive incentives.
• Promote your services with 2 Gift Card Savings Campaigns.
🌟 Download 2024 Salon Promotional Calendar HERE

2) Seasonal Salon Marketing Plan
Strategize your promotions for key events:
• New Year, Valentine’s Day, Mother’s Day, Summer, Back to School, Halloween, and Festive Season.
• Establish a seasonal selfie spot for word-of-mouth advertising (#summerblondeselfie).
• Offer discounted service upgrades reflecting the change of seasons.
• Implement pre-booking strategies to keep your appointment book full.

3) Salon Digital Marketing
Enhance your salon online marketing:
• Plan effective salon social media campaigns for each season.
• Update your website and Google My Business profile seasonally.
• Create a buzz with salon email marketing ideas and social media posts.

4) Showcase as an Industry Leader
• Produce content that profiles seasonal hair salon specials and hair salon business growth strategies.
• Use salon SEO strategies to stay ahead in online searches.

5) Consult with Your Icon Business Advisor
Plan an exciting year of promotions! We’re here to guide you through the ins and outs of effective salon marketing.

Ready to Shine in 2024? Let’s make it a year of dazzling styles, groundbreaking trends, and unparalleled business success. Here’s to a fabulous 2024!

With all the constant talk and hype around different social media platforms, it recently got us thinking: how many salons ONLY use social media for their digital marketing?

Although social media needs to be a very important part of your digital marketing strategy, it is important to remember that:

1. Your followers are NOT a client list of information that you own. The social media platform owns that information. What do you do if a platform gets shut down tomorrow or starts to lose popularity and users over time.

2. The algorithms are making it harder and harder to get visibility, meaning that only a small percentage of your followers actually sees your content. In fact, the IG and FB average is about 5% of your followers that see any one post that you make.  This means that the information that you are trying to get out to your clients isn’t always received.

Enter email marketing, a powerful and often underestimated tool that can transform the way hair salons engage with their customers. Email marketing may seem like an old school way of communicating with consumers, but it offers an unparalleled opportunity to build customer relationships, brand loyalty, and ultimately grow your business.  In this blog, our friends from Salon S.O.S. not only share why email addresses are worth their weight in gold, but they share tools to start your own email campaign or optimize your existing email game plan!

Whether you’re a seasoned salon owner or a budding hairstylist, get ready to discover how email marketing can become your secret weapon in the pursuit of a thriving business.

WHY IS EMAIL MARKETING GOOD FOR HAIR SALONS?

First, let’s unravel the enchanting magic of email marketing. Why is it such a game-changer for hair salons?

1. Personalized Communication

Email marketing allows you to send personalized messages directly to your clients. Whether it’s a birthday wish, a special discount on their favorite hair care products, or an exclusive offer for loyal clients, you can tailor your emails to make your clients feel valued and special. The personalized touch goes a long way in building customer loyalty.

2. Building Client Relationships

In the hair salon business, nurturing strong client relationships is essential. Email marketing provides a platform to engage with your clients regularly. You can share tips, tricks, and insights on hair care, trends, and styling, positioning yourself as an expert in your field. This not only keeps your clients informed but also reminds them of your expertise and the services you offer.

3. Showcasing Your Services

Emails are a great way to showcase your salon’s services. From highlighting new haircuts, color treatments, or spa packages to featuring success stories from satisfied customers, email marketing lets you display your salon’s expertise and unique offerings.

4. Promotions and Special Offers

Everyone loves a good deal. Email marketing is the perfect platform to promote special offers and discounts. Whether it’s a seasonal promotion, a holiday special, or a referral program, sending out enticing deals to your email list can boost your salon’s revenue and keep clients coming back for more.

5. Keeping Clients Informed

Hair salons often have changing operating hours, new stylists, or new products in stock. Keeping clients informed about these updates is vital for the smooth running of your business. Email marketing allows you to share important information promptly, ensuring that clients are always in the loop.

HOW TO CREATE A SUCCESSFUL EMAIL MARKETING STRATEGY

Now that we understand why email marketing is a game-changer for hair salons, let’s dive into the nitty-gritty of crafting a successful email marketing strategy:

1. Build a Subscribers List

The first step is to build a subscribers list. Encourage your clients to subscribe to your emails when they visit. This should be easy to get as part of your ‘client profile.’ Ensure that you have their consent to send marketing emails to comply with privacy regulations. In order to get more people on your subscriber list that are not YET clients, you need a hook or an incentive.  Why might someone give you their email address if they are not a client?  You have to provide something of value:

• Freebies are a great idea. Offer a free tutorial or hair care guide when they sign up.  Here is a real example that’s beneficial for you.  If you want to check out a Salon S.O.S. freebie download, click here to score your own 35 Day Social Media Content Calendar!
• Quizzes: consumers enjoy filling our quizzes and polls. You can have an online quiz for them to answer by filling in their email address
• VIP list: create exclusive content (beauty tips, tutorials, special offers) that you don’t post on social media and only provide to an email list. This gives people a reason to subscribe to your email list!

2. Segment Your Email List

Not all clients have the same needs and interests. Segment your email list to tailor your messages to different client groups. For example, you can have separate segments for regular clients, new clients, and clients interested in specific services. This allows you to send more relevant and personalized content when you need to.

3. Create Engaging Content

The content of your emails is crucial. Your content can include newsletters, style tips, how-to guides, promotions, and client testimonials. Make sure your content is visually appealing, with high-quality images and a mobile-friendly layout.

A newsletter is a great way to keep your clients in the loop for what’s going on in salon and/or online! You can decide how often you want to send these newsletters out to your email list and whether it’s quarterly, bi-monthly or monthly, make sure to keep it consistent! Your newsletter could contain everything up and coming in your salon from deals and promos, to stylist promotions and new systems or services. It’s also a great opportunity to do a deep dive into the brands and products you carry as well as the services you offer so your guests can learn way more about it than just on a surface level. People’s attention spans on social media are so incredibly limited so you don’t want to be hitting them with boat loads of information to digest—they’ll scroll on by. When your client opens a newsletter from your salon, they’re anticipating more of a read and eager to learn, so that’s where you can do a detailed breakdown and explanation.

4. Consistency is Key

Consistency in your email marketing efforts is vital. Create a calendar to plan your email campaigns in advance. Whether it’s a monthly newsletter, weekly tips, or holiday promotions, stick to your schedule so that your clients know when to expect your emails.

5. Monitor and Analyze

Use email marketing tools to track the performance of your campaigns. Monitor open rates, click-through rates, and conversion rates. Analyze the data to understand what works best for your audience and adjust your strategy accordingly.

EMAIL MARKETING BEST PRACTICES FOR HAIR SALONS

To make your email marketing strategy truly effective, here are some best practices to follow:

1. Mobile Optimization

With a growing number of people checking their emails on mobile devices, it’s essential to ensure that your emails are mobile-optimized. This means they should be easy to read and navigate on smartphones and tablets.

2. Subject Lines and Preheaders

It is SUPER important to have a catchy, scroll-stopping subject line for your email. It can make the difference in whether your email gets opened at all, so to make sure your clients actually see all of the juicy info in the email, spend extra time coming up with a killer subject line.

Spark curiosity using phrases like:

• You don’t want to miss this
• I can’t believe this happened
• 5 reasons you NEED ____

Think of emails you receive from businesses, what stops you in your tracks and creates enough interest to open the email and read? Use this as inspiration to create your own catchy subject lines!

3. Call to Action (CTA)

Every email should have a clear and enticing call to action. Whether it’s booking an appointment, buying a product, or referring a friend, make sure your CTA stands out and is easy to follow.

4. Compliance and Privacy

Ensure that your email marketing practices comply with privacy regulations, such as GDPR or CAN-SPAM Act. Provide a clear way for subscribers to opt out of emails if they wish to do so.

CONCLUSION

Email marketing is not just about sending emails; it’s about building relationships, offering value, and growing your hair salon business. When done right, it can be the secret weapon that transforms your salon into a thriving and bustling hub of beauty and style. So, embrace the magic of email marketing, connect with your clients, and watch your salon flourish like never before.

If you want more great digital marketing tips or support for your salon business delivered straight to your inbox, sign up for the Salon S.O.S. VIP list here https://www.salonsos.ca/salon-digital-tips-vip.  You can also check out their free digital marketing academy at www.salonsos.ca/digital-marketing-academy

EMAIL MARKETING SYSTEMS

There are countless different platforms you can use for your email marketing. If you use a POS system like Meevo, Phorest, Short Cuts, etc… you may have a built-in email marketing system that you can take advantage of. If not, here are a few of our platform recommendations.

MadMimi is super easy to navigate, create aesthetically pleasing emails, schedule email send outs, and create drip campaigns!

*A drip campaign is a planned, scheduled sequence of emails that is sent out in a strategic timeline after sign up*

Plus, MadMimi’s customer support is out of this world which is important when you’re new to the email marketing game!

Click here to learn more about MadMimi.
Click here to sign up for the Salon S.O.S email newsletter!

MailChimp is probably the most popular email marketing program to create simple or more elaborate email campaigns. It’s got all of the analytic bells and whistles that you want and need from an email marketing platform so you can review and adjust as needed to have a more successful email campaign. To learn more about MailChimp, click here!

There are countless other email marketing platforms out there to suit every businesses budget and needs. Read up and compare the features of each platform and evaluate if it meets your salons email marketing needs. Here’s a great list of the top email marketing platforms.

“HOOK” IDEAS

Quizzes

Quizzes are a great way to get people to sign up for your email list and for salon/spas, the opportunities are endless! You could do everything from quizzes to determine the right service or product to just for fun, “buzzfeed-esque” quizzes.

There are tons of apps can use to create your own custom quizzes- Here’s a great list of platforms for every salon marketing budget!

Freebies

There are many free download options for your salon to create. Here’s a few ideas for you to brainstorm on.

• Weekly Hair Style Challenge with daily suggestions and video tutorials. This is also a great way to have them interact with you on social by tagging their at home style.
• Product Tutorial Video. You could have the option for them to trade their email in exchange for tutorials on how to use your salons popular products with tips and tricks to get the most out of their purchase. You can also use this in salon with product purchases to add their email to your campaign and help them learn more about their new at home hair care!
• Downloadable “Ultimate Guide To ___”

You could do this on a range of topics like “The Ultimate Guide to maintaining your blonde” or “Your Guide to Healthy Hair” or “The Only Lash Extension After Care Manual You’ll Ever Need” etc. Get creative with it and focus on the pain points we went over earlier- find the problem and then offer the solution.

Make sure your freebies are easy to follow and easy on the eyes. You’re exchanging it for the consumers email, so you want to make sure they aren’t disappointed with the quality of their download. It’s also the first major point of contact and an introduction into the sequence of informative emails, so make sure you make a great first impression and keep them wanting more! We recommend using Canva to create stunning, downloadable freebies.

Email Subject Line

It is SUPER important to have a catchy, scroll stopping subject like for your email. It can make the difference in whether your email gets opened at all, so to make sure your email list gets all of the juicy info in the email, spend extra time coming up with a killer subject line.

Spark curiosity using phrases like:

• You don’t want to miss this
• I can’t believe this happened
• 5 reasons you NEED ____

Think of emails you receive from businesses, what stops you in your tracks and peaks enough interest to open the email and read? Use this as inspiration to create your own catchy subject lines!

We can’t wait to see what you do with salon’s email marketing! Make sure to tag us on social in any of your freebie hooks or newsletter announcements @salon.s.o.s

If you want to check out our own freebie download, click here to score your own 35 Day Social Media Content Calendar!

 

Loyalty programs are an essential aspect of salon businesses today, and for good reason. These programs offer a variety of benefits to both your guests AND your salon. For customers, loyalty programs often provide exclusive discounts, freebies, and other perks that keep them engaged with your business. At the same time, salons benefit from increased customer retention rates, higher sales, and valuable insights into consumer behavior.

With so many advantages to gain from implementing loyalty programs, it’s no wonder why they have become a popular strategy across various industries, including the salon industry. Unfortunately, many salons are completely missing the mark by ignoring some critical loyalty best practices. Just because you have a loyalty program doesn’t mean it’s working. In this article, our friends at Salon S.O.S. share the biggest mistake you may be making with your salon’s loyalty program without even knowing it.

WHAT MAKES A SUCCESSFUL SALON LOYALTY PROGRAM?

Companies with successful loyalty programs include Shoppers Drug Mart/Loblaws, Starbucks, Subway, Tim Hortons, and Sephora. These companies have been able to create successful loyalty programs because they understand the importance of customer engagement and retention. They offer personalized experiences through targeted promotions, exclusive discounts, and special perks that are tailored to each customer’s preferences. Additionally, they make it easy for customers to earn rewards by providing multiple ways to accumulate points or credits such as making purchases, referring friends, or engaging on social media. They also use data-driven insights to continuously optimize their loyalty programs and tailor them to meet the evolving needs of their customers. Overall, these companies have been successful in building strong relationships with their customers by rewarding loyalty and offering a unique experience that keeps them coming back.

What else do these successful loyalty programs have in common? They are all APP based programs! This means that the customer has access to their loyalty rewards information through an app on their phone. Why is this important, you ask? We’re diving into that next…

POINT OF SALE SYSTEMS VS APP BASED LOYALTY APPS

Many salon software systems offer built-in loyalty programs. Points get automatically added into the client account when they make a purchase. The problem with these systems is that there is ZERO client AWARENESS or engagement. There is no conversation being had about the program. The clients usually don’t even realize they are earning points. And at the very least, they definitely don’t know how many points they earned that day, how many they have in their ‘bank’ and what they’re working towards. As a result, it offers no incentive for them to purchase more or return to the salon more frequently. When loyalty points are automatically built into a system, all of a sudden nobody talks about the program. Clients aren’t aware of their points, nor how close they are to potential rewards. And when people are not aware of something, they don’t change their behaviour. The objective of a successful loyalty program is to change the behaviour of the consumer and you can only do that by keeping the consumer constantly engaged with your program.

There are also many unsuccessful programs out there that just ask you if you have the loyalty card, you rummage through your wallet or purse for it, they scan it, and you walk out of the store without knowing how many points you just earned, how many you have in your account, or how close you may or may not be to any rewards. Those programs are very mediocre, but still better than the salon software programs because at least someone asks you if you have your reward card. With the salon software programs, nobody even talks about it, and you just end up giving things away for free after a certain amount of time. It happens over and over again, as much as salons have good intentions to try and talk about it.

The key to successful loyalty programs is awareness and engagement. You want your customers to be engaged with your program to get the best results. The best way to engage with customers these days is through their phones. That is why the best loyalty programs in today’s world are app-based programs that allow customers to stay connected and be engaged. The majority of consumers, especially those visiting your salon, are very active on their phones, so having an app that they can regularly check up on substantially increased awareness of your loyalty program.

HOW TO OPTIMIZE YOUR SALON’S APP BASED LOYALTY PROGRAM

Salon S.O.S. offers gorgeous, custom branded loyalty apps that are successfully used by hundreds of salons and independent operators across North America. You don’t have to be a big salon to reward your clients and benefit from increased sales! If you’d like to learn more about these loyalty programs, click here!

Here are some keys to a SUCCESSFUL loyalty program:

1. Utilize marketing campaign features. Most app based programs will have the option that allows you to automatically send salon clients promotions via text. Text marketing has shown to be incredibly effective as most people have access to their cellphones 24/7. Be strategic with these text marketing campaigns as to not overwhelm or overdo it with salon guests.

2. Offer rewards in exchange for reviews. You can prompt salon guests to leave an online review directly through most apps in exchange for a reward. Win-win for both the client and your salon!

3. Utilize loyalty triggers. Many apps will allow you to schedule triggers that will send clients a rewards prompt for any reason. Ex: Send a message if there’s been no activity for x amount of time or send bonus rewards on client’s birthday, special occasion, etc.

CONCLUSION

Long story short, the biggest mistake you can make with your salon’s loyalty rewards is going with a software that gives no awareness or engagement with your customer. App based loyalty rewards programs offer a range of benefits such as convenience, personalization, ease-of-use, and real-time engagement. They allow businesses to track customer behavior and preferences, which in turn enables them to tailor their offerings to meet individual needs. Additionally, app-based loyalty programs offer cost savings by eliminating the need for physical rewards cards or paper coupons. And customers love them because they are modern and the customer feels in control (don’t we know that everyone loves to feel in control!!).

Overall, app based programs provide an excellent way for businesses to enhance customer retention and increase revenue while creating a seamless experience for customers and are far superior to the easily forgotten point of sale loyalty programs.

Again, you can find out all about the Salon S.O.S. loyalty app and request a free demo for your salon here: www.salonsos.ca/loyalty

If you’re looking for more digital marketing tips or support for your salon business, you can find out more about Salon S.O.S. here www.salonsos.ca and/or check out their free digital marketing academy at www.salonsos.ca/digital-marketing-academy

Welcome to a world where luxury meets innovation in haircare. Discover how Living Proof HairTech redefines the salon experience for professionals seeking nothing but the best for their clients. Living Proof isn’t just another haircare brand; it’s a HairTech revolutionary force that reshapes the hair care landscape.

By integrating scientific research with unparalleled innovation, Living Proof addresses a myriad of hair needs. From transforming frizzy hair into a sleek masterpiece to enhancing curls, boosting volume, repairing damage, and nurturing the scalp, Living Proof offers a comprehensive solution for every hair concern. Discover Living Proof’s innovative HairTech approach to deliver exceptional results.

 

Browse Living Proof Products

 

THE SCIENCE OF STUNNING HAIR: A LIVING PROOF LEGACY

Living Proof’s journey began in 2005 with a revolutionary idea – to create hair products grounded in science and backed by clinical testing. Founded by MIT scientists and beauty experts, the brand’s approach is firmly rooted in the belief of Science in Action, that innovation is the cornerstone of effective hair care. By applying cutting-edge technology, the company seeks to solve hair problems that have long perplexed both consumers and stylists alike.

Living Proof has 120 global patents, 450+ formulas, 44 products, 200+ awards, and 16 years later, they continue to put research at the forefront of their formulations. Every single product is rigorously developed and tested at their in-house laboratories in Boston—not too far from their original home at MIT University.

The L.p. Promise—Responsible performance. No compromises.

All products formulated without:

• Parabens
• Silicones
• Phthalates
• Sulfates
• Formaldehyde

Made with Principles:

• PETA certified cruelty-free
• Safe for chemically treated hair
• Color safe

THE LIVING PROOF PROPRIETARY HAIRTECH APPROACH

Volumizing + Texturizing Molecule
Increases the space between individual hair fibers for long-lasting volume and texture that won’t weigh down hair.

Thickening Molecule
Deposits microscopic thickening dots between strands so hair looks and feels fuller.

Healthy Follicle Complex
Infused with yeast proteins and zinc salts, it acts like fertilizer for the scalp to promote thicker, fuller, healthier looking hair from the root.

Healthy Curl Complex
Patent-pending technology features a blend of biopolymer film formers and emollients that delivers flexible definition while increasing manageability and strength.

Proprietary Amino Cleansing Complex
A sulfate-free surfactant blend that gently yet effectively cleanses hair with a luxe, silky lather while actively protecting strands from styling damage and breakage.

3D Fortifying Technology
Constructs a 3D network within the hair fiber, helping rebuild the structure and resist damage.

Proprietary Smoothing Technology
Reduces surface friction and weightlessly shields each strand from humidity, preventing and controlling frizz to leave hair with long-lasting smoothness.

CHANGING CUSTOMERS’ RELATIONSHIP WITH THEIR HAIR

Each line is a testament to Living Proof’s dedication to not only providing solutions but fostering confidence and empowerment. It’s a brand that understands the intricate relationship between hair health and self-assurance, delivering products that go beyond the surface to promote overall well-being.

Curl Line

Embrace Your Natural Curls with Confidence

Are your curls misbehaving? Living Proof’s Curl line is a winner for those with curly hair, enriched with moisture-enhancing ingredients, these products define and enhance curls while minimizing frizz and promoting a healthy bounce. Designed to embrace the uniqueness of each curl pattern, this line empowers individuals to flaunt their curls with confidence.

Shop the Curl Line

Full Line

Transform Fine and Flat to Voluminous 

Living Proof’s Full line is a revelation for those craving enviable volume and body. With the Full Dry Volume Blast at its forefront, this line defies gravity to create weightless, natural-looking volume. Say goodbye to lifeless hair – Living Proof’s Full range injects life and movement into tresses, granting you the voluminous locks you’ve always dreamed of.

Shop the Full Line

frizz® Line

The End of Frizz Woes 

Frizz is no longer a battle with Living Proof’s frizz® line. This line’s star ingredient, the Healthy Hair Molecule (OFPMA), forms an invisible shield against humidity, transforming unruly hair into a sleek, manageable masterpiece. The frizz® line is a testament to Living Proof’s ability to harness science to solve persistent hair concerns, providing individuals with the confidence to face any weather.

Shop the frizz® Line

Restore Line

Reverse the Signs of Damage   

Living Proof’s Restore line is a lifeline for damaged hair, offering a chance to reverse the effects of stress and styling. Packed with ingredients that nourish, strengthen, and repair, this line revitalizes hair to its former glory. Whether you’re dealing with dryness, breakage, or brittleness, the Restore line is designed to restore your hair’s health and vitality.

Shop the Restore Line

Perfect hair Day™ Line

Effortless Excellence 

Living Proof’s Perfect Hair Day™ (PhD) line elevates daily hair routines with a commitment to effortless excellence. The PhD range encompasses shampoos, conditioners, and styling treatments, all formulated to deliver exceptional results consistently. By focusing on optimal hair health and manageability, this line promises to make every day a good hair day, making it a must-have for those seeking consistent, salon-worthy locks.

Shop the PhD Line

Scalp Care Line

Nurturing Healthy Roots 

Healthy hair starts at the scalp, and Living Proof’s Scalp Care line addresses this foundation. This line focuses on nourishing and maintaining a balanced scalp environment, promoting optimal hair growth and overall hair health. With products designed to soothe irritation and combat dryness, the Scalp Care line paves the way for vibrant, resilient locks.

Shop the Scalp Care Line

Style Lab® Line

Fueling Creativity and Expression  

Living Proof’s Style Lab® line is a playground for hair experimentation, offering a range of innovative products for styling freedom. From primers to finishers, this line empowers individuals to sculpt and shape their hair according to their unique preferences. With products that prioritize both creativity and hair health, the Style Lab® line encourages you to express your personal style fearlessly.

Shop the Style Lab® Line

BOTTOM LINE

Introducing Living Proof into your retail offering can significantly benefit salons, stylists, and your customers. By aligning with a brand renowned for its innovative and effective hair care solutions, you can elevate your clients’ experience, offering tailored recommendations that address specific hair concerns. Living Proof’s diverse product lines, from frizz control to volume enhancement, cater to a wide range of customer needs, enhancing customer satisfaction and loyalty. Additionally, the brand’s scientific backing and reputation for excellence can amplify your salon’s credibility, attracting a discerning clientele. Embracing Living Proof translates into not only improved retail sales and revenue but also the assurance of delivering exceptional, science-backed results to clients.

Your Icon Business Advisor is ready to help you learn more on bringing Living Proof into your salon. Shop in-store at an Icon Beauty Store or via Customer Service during business hours: 604-591-2339 or 1-800-862-3811⁠

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