The Autumn season is fast approaching as we get ready to wave good-bye to the laid back days of summer. It is the perfect time to plan and schedule your salon marketing plan to finish 2018 well. Here are some simple yet effective tips to focus your efforts leading up to the busyiest shopping season of the year!
1) Review and update your online footprint
Your digitial/online footprint is FREE advertising ‘telling’ potential clients about your brand. Treat these channels as you would the front window of your business:
> Update your Google profile by uploading Autumn/Winter images and any upcoming special dates. Ensure that all information is correct including your hours and contact information.
> Your Salon website should reflect the change in season with new images and a focus on Autumn Hair/Spa services, and Holiday Hair! Plan and schedule new posts or pages for upcoming promotions or special events, and post as teasers on your Facebook page to generate interest and drive traffic to your website.
> Social Media Channels: Review and update each channel with new banner images. Create a plan and schedule seasonal graphics for each salon promotion leading up to Christmas with teasers, offers etc… Create an air of expectation that clients won’t want to miss!
> Ramp up positive reviews on all digital channels by printing cards with positive feedback and distributing throughout your salon. This will entice more clients to give your salon a review.
2) Get your holiday marketing plan in place
> September is the time to plan Festive Holiday Marketing including effective holiday advertising, deck your halls, and sell, sell, sell … Tis’ the season to sparkle and make money!
> Decide on each holiday strategy (visual): stocking stuffers, indulgent gifts, pre-booking into January, gift cards, and all salon holiday decor and window advertising. Plan out your retail area for effective selling.
> Make signs/posters with holiday hours, countdown on popular items, gift ideas, gift cards with holiday themes.
3) Decide on salon promotions for Back to School, Halloween and the Festive Holiday Season
> Create seasonal/festive selfie space in your salon. Decorate a picture frame on a wall with seasonal decorations that will entice clients to upload a selfie with a salon hashtag #festiveselfie. This is one of the best ways to promote word of mouth advertising!
> Offer service upgrades at a discount to help some clients consider a slight change in haircolour that reflects richer holiday tones.
> Decide and plan a pre-booking strategy to fill up your appointment book into January.
4) Showcase your salon as a leader in the industry
> Create online articles/blogs, social media posts, and e-blasts that profile Autumn/Winter hair services. Include teasers for each step in your Autumn – Festive holiday marketing plan. Be a step ahead of your clients expectations, planting seeds that entice them to additional services and purchases.