There is no getting around the fact that more people are coloring their hair today! Haircoloring momentum is seen with the upsurge in balayage techniques, blondes toned to perfection, and flawless identical tone, root to ends. It is no wonder then, that Redken’s ShadesEQ, has consistently been the #1 selling haircolor in Canada. It boasts versatility and claims to be a color that acts like a conditioner!
Yes, it’s true – ShadesEQ is a haircolorists secret weapon to help get the color results we’re looking for and keep hair in optimum condition. But that is only part of the story! ShadesEQ, used in tandem with Redken’s Color Mantra, is the whole arsenal required for unequalled color results, resulting in less do-overs and more income behind the chair!
I, the writer of this article bring 30+ years of Redken Color Experience in British Columbia. As a salon owner I chose Redken because of it’s education and because I loved working with ShadesEQ (I was a budding stylist when ShadesEQ first launched – yikes!). I loved the encouraging culture found in Redken classes, and the clear, precise, and fool proof laws of color and techniques that were taught. I can honestly say that I rarely had do-over’s once I applied the principles I learned from Redken to all of my color applications. I built a robust and successful career as a color/color correction specialist that grew quickly via word of mouth. I believe in Redken’s Color Mantra and color products because they work and provide outstanding results!
I highly recommend Redken’s Principles of Color Education (I took this class 3x in my career). This class will teach you principles beyond your hairdressing school education that you will use with every color client. They work and you will always hit your target color if you follow them. Click Here to Learn More
Here is what makes ShadesEQ so unique and versatile:
• Creates Superstar Blonde Toners
• Creates Glossy Reds – Warm and Cool
• Great Filler for Tint-Backs
• Acidic PH helps Prevent Swelling and Cuticle Damage – Ensures Gentle Processing.
• Provides Outstanding Condition and Shine in 20 minutes
BLONDE TONING:
GLOSSY REDS:
MORE FEATURES AND BENEFITS:
Now that you You know about the shine of ShadesEQ and lacquers for your nails and lips. Now just imagine this combination in a low ammonia hair color… this is NEW Color Gel Laquers! You can dymanically create the perfect haircolor with versatility and reliability, providing exceptional gray coverage. ShadesEQ together with the full saturation of Gel Laquers provides rich color and lustrous shine for use to brighten, darken, color correct, and for lasting highlight effects… Read More.. Color Gels Lacquers: Tips, Tricks and Formulas Here
If you are a salon owner and would like an Icon Salon Consultant to contact you please call our customer service centre: 1-800-862-3811 or 604-591-2338 or Email Customer Service
