Cool things off before summer heats up with Redken’s NEW Shades EQ Violet Blue (VB’s);
06VB Violet Lagoon, 07VB Violet Star, 08 VB Violet Frost and 05V Cosmic Violet!
Stylists are always looking for ways to combat yellow and orange undertones during a colour process to lighten up dark hair. This is particularly true with today’s trend setting ultra cool blonde and balayage techniques. Shades EQ BV’s are especially formulated for correcting tones and adding a vibrant cool effect to any colour.
As summer heats up more clients will be asking you to brighten things up after a long winter. As a stylist you know that everyone pulls warmth during a lightening process. The secret to perfect ultra cool blonde is to lighten up to the undertone of your target level, then use a Shades EQ formula to ‘cool’ down the undertone and enhance the target tone in a conditioning glaze.
Redken is giving styists more options behind the chair to reach those coveted ultra cool tones. The BV family has a black-to-grey background, plus violet-blue reflects that provides a dual-spectrum arsenal to neutralize yellow and orange undertones. The primary tone is Violet that adds a cool finish while the secondary Blue does the hard work of combatting those pesky warm tones. This is what makes the BV’s so different!
Keep in mind that the V family does not have a background, so combining VB and V will reduce the percentage of background in your toning/glazing formula, and weaken the level of brass correction.
ShadesEQ is a haircolourists secret weapon to help get the color results we’re looking for and keep hair in optimum condition. But that is only part of the story! ShadesEQ, used in tandem with Redken’s Color Mantra, is the whole arsenal required for unequalled color results, resulting in less do-overs and more income behind the chair! Think of the BV’s as your secret weapon against those client’s who pull really warm and need an extra cool kick to their formula. Let’s look at the level 8 Cool Shades:
VB – Creates an ultra cool tone. You can see the depth of background in the swatch.
V – Great for an icy cool tone. These work great on clients who have been lightened to pale yellow.
T – Creates a metallic tone. Perfect for silver/grey tones.
NA – Great for natural cool toning.
Why Glaze Your Client?
The amazing thing about Shades EQ is that it does so much more than perfectly enhance your target colour/tones, it’s acidicy regulates hair PH and provides condition and shine while cutting down on swelling of the cuticle, reducing damage. It fills, conditions and seals porous hair with tone perfecting pigment. Shades EQ is key to professional colour results!
For more color formulas, tips, and tricks be sure to visit Shades EQ – Not All Haircolor is Created Equal, follow and tag us in your creation on social media @iconsalonsystems
