Get ready to let your creativity soar! Redken City Beats lets you create statement-making bold colours on bold cuts or provide a little “funk” to your most conservative clients in 12 different shades plus clear. Each City Beat shades is inspired by an iconic New York City neighborhood or familiar city site; West Village Sunset, Broadway Blue, Yellow Cab, Chelsea Coral, High Line Green, Brooklyn Blue, East Village Violet, Midtown Magenta, Times Square Teal, Big Apple Red, City Ballet Pink, Indigo Skyline.
City Beats is a an easy-to-use acidic cream formula that conditions and seals the hair cuticle for lasting vibrant colour and healthy looking hair. City Beats can be applied to both natural and previously colored hair, with the understanding that the lighter the starting level, the brighter the end result will be. To optimize a City Beats color service for uneven bases, colorists may start by applying Redken Pre-Art Treatment or Shades EQ Gloss to balance clients’ starting color. The Color Remover is the perfect component to remove a light tint dark spots unwanted tones during a color service, or to remove unwanted hues currently in hair prior to a fresh City Beats color application. Just mix with deionized water and apply! Also included in the City Beats color offering is clear, allowing the stylist unlimited color mixing possibilities.
Adding a new semi-permanent color category to Redken’s existing haircolor portfolio, the formula is no mess, no bleed and remains true-to-tone for up to 12 shampoos with no developer required. Boost your range of colour services in 2017 with a City Beats intro!