Welcome to a world where luxury meets innovation in haircare. Discover how Living Proof HairTech redefines the salon experience for professionals seeking nothing but the best for their clients. Living Proof isn’t just another haircare brand; it’s a HairTech revolutionary force that reshapes the hair care landscape.
By integrating scientific research with unparalleled innovation, Living Proof addresses a myriad of hair needs. From transforming frizzy hair into a sleek masterpiece to enhancing curls, boosting volume, repairing damage, and nurturing the scalp, Living Proof offers a comprehensive solution for every hair concern. Discover Living Proof’s innovative HairTech approach to deliver exceptional results.
THE SCIENCE OF STUNNING HAIR: A LIVING PROOF LEGACY
Living Proof’s journey began in 2005 with a revolutionary idea – to create hair products grounded in science and backed by clinical testing. Founded by MIT scientists and beauty experts, the brand’s approach is firmly rooted in the belief of Science in Action, that innovation is the cornerstone of effective hair care. By applying cutting-edge technology, the company seeks to solve hair problems that have long perplexed both consumers and stylists alike.
Living Proof has 120 global patents, 450+ formulas, 44 products, 200+ awards, and 16 years later, they continue to put research at the forefront of their formulations. Every single product is rigorously developed and tested at their in-house laboratories in Boston—not too far from their original home at MIT University.
The L.p. Promise—Responsible performance. No compromises.
All products formulated without:
Made with Principles:
- PETA certified cruelty-free
- Safe for chemically treated hair
- Color safe
THE LIVING PROOF PROPRIETARY HAIRTECH APPROACH
Volumizing + Texturizing Molecule
Increases the space between individual hair fibers for long-lasting volume and texture that won’t weigh down hair.
Deposits microscopic thickening dots between strands so hair looks and feels fuller.
Healthy Follicle Complex
Infused with yeast proteins and zinc salts, it acts like fertilizer for the scalp to promote thicker, fuller, healthier looking hair from the root.
Healthy Curl Complex
Patent-pending technology features a blend of biopolymer film formers and emollients that delivers flexible definition while increasing manageability and strength.
Proprietary Amino Cleansing Complex
A sulfate-free surfactant blend that gently yet effectively cleanses hair with a luxe, silky lather while actively protecting strands from styling damage and breakage.
3D Fortifying Technology
Constructs a 3D network within the hair fiber, helping rebuild the structure and resist damage.
Proprietary Smoothing Technology
Reduces surface friction and weightlessly shields each strand from humidity, preventing and controlling frizz to leave hair with long-lasting smoothness.
CHANGING CUSTOMERS’ RELATIONSHIP WITH THEIR HAIR
Each line is a testament to Living Proof’s dedication to not only providing solutions but fostering confidence and empowerment. It’s a brand that understands the intricate relationship between hair health and self-assurance, delivering products that go beyond the surface to promote overall well-being.
Embrace Your Natural Curls with Confidence
Are your curls misbehaving? Living Proof’s Curl line is a winner for those with curly hair, enriched with moisture-enhancing ingredients, these products define and enhance curls while minimizing frizz and promoting a healthy bounce. Designed to embrace the uniqueness of each curl pattern, this line empowers individuals to flaunt their curls with confidence.
Transform Fine and Flat to Voluminous
Living Proof’s Full line is a revelation for those craving enviable volume and body. With the Full Dry Volume Blast at its forefront, this line defies gravity to create weightless, natural-looking volume. Say goodbye to lifeless hair – Living Proof’s Full range injects life and movement into tresses, granting you the voluminous locks you’ve always dreamed of.
The End of Frizz Woes
Frizz is no longer a battle with Living Proof’s frizz® line. This line’s star ingredient, the Healthy Hair Molecule (OFPMA), forms an invisible shield against humidity, transforming unruly hair into a sleek, manageable masterpiece. The frizz® line is a testament to Living Proof’s ability to harness science to solve persistent hair concerns, providing individuals with the confidence to face any weather.
Reverse the Signs of Damage
Living Proof’s Restore line is a lifeline for damaged hair, offering a chance to reverse the effects of stress and styling. Packed with ingredients that nourish, strengthen, and repair, this line revitalizes hair to its former glory. Whether you’re dealing with dryness, breakage, or brittleness, the Restore line is designed to restore your hair’s health and vitality.
Perfect hair Day™ Line
Living Proof’s Perfect Hair Day™ (PhD) line elevates daily hair routines with a commitment to effortless excellence. The PhD range encompasses shampoos, conditioners, and styling treatments, all formulated to deliver exceptional results consistently. By focusing on optimal hair health and manageability, this line promises to make every day a good hair day, making it a must-have for those seeking consistent, salon-worthy locks.
Scalp Care Line
Nurturing Healthy Roots
Healthy hair starts at the scalp, and Living Proof’s Scalp Care line addresses this foundation. This line focuses on nourishing and maintaining a balanced scalp environment, promoting optimal hair growth and overall hair health. With products designed to soothe irritation and combat dryness, the Scalp Care line paves the way for vibrant, resilient locks.
Style Lab® Line
Fueling Creativity and Expression
Living Proof’s Style Lab® line is a playground for hair experimentation, offering a range of innovative products for styling freedom. From primers to finishers, this line empowers individuals to sculpt and shape their hair according to their unique preferences. With products that prioritize both creativity and hair health, the Style Lab® line encourages you to express your personal style fearlessly.
Introducing Living Proof into your retail offering can significantly benefit salons, stylists, and your customers. By aligning with a brand renowned for its innovative and effective hair care solutions, you can elevate your clients’ experience, offering tailored recommendations that address specific hair concerns. Living Proof’s diverse product lines, from frizz control to volume enhancement, cater to a wide range of customer needs, enhancing customer satisfaction and loyalty. Additionally, the brand’s scientific backing and reputation for excellence can amplify your salon’s credibility, attracting a discerning clientele. Embracing Living Proof translates into not only improved retail sales and revenue but also the assurance of delivering exceptional, science-backed results to clients.
Your Icon Business Advisor is ready to help you learn more on bringing Living Proof into your salon. Shop in-store at an Icon Beauty Store or via Customer Service during business hours: 604-591-2339 or 1-800-862-3811