Hello, Fabulous Salon Owners!
Are you ready to dive into 2024 with a bang? Let’s leave the whirlwind of 2023 behind and focus on crafting a year filled with growth, success, and sparkling salon promotions! With careful planning and strategic execution, you can boost your brand, attract new customers, and ensure client retention like never before. Let’s explore some innovative salon promotional ideas and dive into the importance of a well-structured salon promotional calendar for the year ahead.
At Icon, we specialize in hair salon marketing ideas that resonate with your clientele. Each of our bi-monthly digital catalogues is brimming withoffers to create creative salon promotions and salon advertising ideas. Our bi-monthly salon promotion ideas emails are packed with salon signs, social graphics, and links to deals that enhance the financial success of each promotion. These promotions are designed to grow your clientele, encourage add-on services, and increase purchases at checkout. If you’re an Icon Account holder and haven’t received these emails, please sign up right here on this page. 👉 Wait for the pop-up to subscribe.
Now, let’s get into the nitty-gritty of salon marketing plan and salon promotional calendar:
1) Develop a Salon Promotional Calendar
Creating a salon marketing calendar is crucial. It’s your roadmap to:
• Implement service promotions during quieter times.
• Launch at least 6 Retail Promotions lasting 6 weeks, providing attractive incentives.
• Promote your services with 2 Gift Card Savings Campaigns.
🌟 Download 2024 Salon Promotional Calendar HERE
2) Seasonal Salon Marketing Plan
Strategize your promotions for key events:
• New Year, Valentine’s Day, Mother’s Day, Summer, Back to School, Halloween, and Festive Season.
• Establish a seasonal selfie spot for word-of-mouth advertising (#summerblondeselfie).
• Offer discounted service upgrades reflecting the change of seasons.
• Implement pre-booking strategies to keep your appointment book full.
3) Salon Digital Marketing
Enhance your salon online marketing:
• Plan effective salon social media campaigns for each season.
• Update your website and Google My Business profile seasonally.
• Create a buzz with salon email marketing ideas and social media posts.
4) Showcase as an Industry Leader
• Produce content that profiles seasonal hair salon specials and hair salon business growth strategies.
• Use salon SEO strategies to stay ahead in online searches.
5) Consult with Your Icon Business Advisor
Plan an exciting year of promotions! We’re here to guide you through the ins and outs of effective salon marketing.
Ready to Shine in 2024? Let’s make it a year of dazzling styles, groundbreaking trends, and unparalleled business success. Here’s to a fabulous 2024!
