Business marketing has been revolutionized by a tidal wave of digital and social media channels with changes that happen at lightening speed. It can be difficult to keep up, so where is the best place to start? Let’s take a look at 5 FREE powerful platforms that will target your business to current clients and attract new ones! Think of them as your salon billboard. Here are our key recommendations for free and effective salon marketing via digital and social channels.
1. My Business on Google
Open a gmail account for your salon to access ‘My Business’ on Google. We suggest using your [email protected] There you can edit your business listings by:
- adding photos
- salon location & contact information
- answer reviews
- add your hours of operation and upcoming closed dates
- add any other important information about your business
There are insights to let know how many people are actually using your Google listing to visit your website, request driving directions, and call your business directly from this FREE listing. It is actually quite amazing to see how many people actually use Google to communicate or find out information about your businesses.
2 Email Marketing
There are many email marketing platforms salons can use to communicate salon news, offers/promotions, upcoming contests, and new product launches to your existing clients. Many of these platforms are free up to a maximum number of emails allowing you to pay as you grow. Eventually you can integrate this platform with others to help you target your messages, and even promote your business to look-a-like audiences similar to your current clientele.
3 Social Media Marketing and FREE Canva
Social media consumes our lives these days, and you can capitalize on that obsession. It’s a great way to grow your brand and an excellent way to keep people interested in your work. Many use social media, but doing less with the right messages will boost your social presence right away.
Create eye catching – scroll stopping graphics with short and sweet post text. Canva is a great app that you can use for FREE to create amazing social posts. They even have social media sized templates for your feed, stories, and channel banners too!
Post conversational posts that followers want to add their comments or give you a heart of agreement. This allows your content to freely reach more people by boosting your organic reach. Get really good at organic post reach and your paid ads will get even better results.
Promote your stylists work on your social channels. Celebrate their achievements publicly and allow their work to sell your salon on your social channels. Be sure to use hashtags that let potential followers know your location, like #yyvsalon or #vancouversalon etc.
4 Join Facebook Community Groups
Have you noticed all the recommendation requests posted in community groups on Facebook? Local residents recommend their stylist, while stylist/salon owners comment their website link, providing options, and letting group members know where they are located. It is a great way to get known locally. Join as many of these local community groups that are within range to your business. They are great digital networking resources.
5 Keep Salon Website Updated
Although listed as #5 this is #1 of our recommendations! Your business website is your digital billboard telling potential clients who you are, what you do, and how professional you are. Ensuring all imagery is current and trend-setting speaks volumes to your visitors. Easy navigation is a must, along with clear options on how to get in touch. Plan and schedule new blog posts or pages for upcoming promotions or special events, and post as teasers on your Facebook page to generate interest and drive traffic to your website. All your other digital and social channels link to your website making it a top marketing priority for business owners.
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