2020 has been a tough year for everyone. As we wave goodbye to a busy holiday season it is more important than ever to plan and schedule your salon promotions and marketing plan to begin 2021 well. You can start now to build your brand, attract new customers, and increase client retention. Here are some simple yet effective tools and tips to focus your efforts leading to a new business year.
1) Develop a strategic promotional calendar for the whole year
> Plan service promotions during traditionally slower times in the salon
> Schedule 6 Retail Promotions that run for at least 6 weeks to provide purchasing incentives to your entire cycle of clients.
> Showcase your salon services with 2 Gift Card Savings Campaigns and advertise them.
2) Decide on salon promotions for the New Year, Valentine’s Day, Mother’s Day, Summer, Back to School, Halloween and the Festive Holiday Season
> Create seasonal selfie space in your salon. Decorate a picture frame on a wall with seasonal decor that will entice clients to upload a selfie with a salon hashtag #summerblondeselfie. This is one of the best ways to promote word of mouth advertising!
> Offer service upgrades at a discount to help some clients consider a new service or a slight change in haircolour that reflects the change of seasons.
> Decide and plan a couple of pre-booking strategies to fill up your appointment book into February and July.
2) Get your seasonal marketing plan in place
> January is the time to plan Seasonal Marketing including effective seasonal and holiday advertising, new year new you, love is in the air, sizzlin’ summer blondes, gloss it up for fall, deck your halls, and sell, sell, sell … Tis’ the season to sparkle and make money!
> Decide on each seasonal/holiday strategy (visual): hearts, flowers, stocking stuffers, indulgent gifts, pre-booking into January/July, gift cards, and all salon holiday decor and window advertising. Plan out your retail area for effective selling.
> Make signs/posters with seasonal/holiday hours, countdown on popular items, gift ideas, gift cards with holiday themes.
3) Review and update your online footprint
Your digital/online footprint is FREE advertising ‘telling’ potential clients about your brand. Treat these channels as you would the front window of your business:
> Update your Google profile by uploading in season images and any upcoming special dates. Ensure that all information is correct including your hours and contact information.
> Your Salon website should reflect the change in season with new images and a focus on Hair/Spa services that reflect each season! Plan and schedule new posts or pages for upcoming promotions or special events, and post as teasers on your Facebook page to generate interest and drive traffic to your website.
> Social Media Channels: Review and update each channel with new banner images. Create a plan and schedule seasonal graphics for each salon promotion leading up to each season with teasers, offers etc… Create an air of expectation that clients won’t want to miss!
> Ramp up positive reviews on all digital channels by printing cards with positive feedback and distributing throughout your salon. This will entice more clients to give your salon a review.
4) Showcase your salon as a leader in the industry
> Create online articles/blogs, social media posts, and e-blasts that profile seasonal hair services. Include teasers for each step in your seasonal marketing plan. Be a step ahead of your clients expectations, planting seeds that entice them to additional services and purchases.
5) Book an appointment with your Icon Salon Consultant and go over the Salon Promotions that we send you via email and plan your most exciting year of Salon Promotions yet!