Icon // SalonCentric Story

Icon started as a family owned and operated, Canadian born and raised distribution brand that has been providing beauty professionals in British Columbia with top-notch beauty supply brands, friendly professional service, world class education and business growth strategies, since 1995.

SalonCentric Canada acquired Icon in January of 2024 with similar aligned mission and values.

Icon came from humble beginnings to big ideas; our mission has always stayed the same:

To grow the beauty industry in British Columbia

To enhance salon businesses through collaborative relationships with the future in sight.

To provide outstanding friendly and professional service that helps to streamline salon operations.

To provide personalized expert solutions tailored to each individual salon or independent stylist with brand support, education, and business strategies toward increased success.

Since the beginning we have been on a journey to become your distributor of choice.

Shared Mission and Values

Our Vision
To inspire the Beauty Community to make the world a more colorful place.

Who We Are

Newly expanding into Canada and headquartered in St. Petersburg, Fla., with a western Canadian office in Surrey, B.C., SalonCentric is the premier distributor of salon professional products in the U.S. Created by L’Oréal USA in 2008 and operating in 48 states, SalonCentric has more than 550 business partners, 585 SalonCentric stores and 260 State and RDA stores.

Our Diversity and Inclusion Pillars
We are committed to developing an atmosphere where every member of our Beauty Community feels included, valued, and empowered, and where we can all share, learn, grow and thrive. We do this by supporting social, environmental and economic causes that support the entire professional beauty industry and our Beauty Community.

Passion
Marketing that reflects different tones and textures and Education that meets the needs of Diverse salons / stylists

Support
D&I Training for our internal teams

Innovation
Retention, Development and Recruitment

Diversity
Support of Diverse Cosmetology Schools

Engagement
Diverse-Owned Brands added to our brand catalogue

Sustainability & Environmental Stewardship
As part of the L’Oréal family – and as a modern-day distributor – SalonCentric is deeply committed to sustainability and environmental stewardship, both in the way we distribute/market our products and in guiding/supporting salons and stylists in their environmental commitments. SalonCentric’s Sustainability Roadmap focuses on improving water conservation, reducing waste, expanding our use of reusable energy, developing onsite biodiversity projects and supporting disadvantaged communities to ensure environmental justice is achieved. Over the coming years, we will develop a variety of partnerships that will help us continue building upon these core sustainability pillars.